Caroline Vega

Caroline Vega is a digital marketing strategist, content creator, and creative technologist who helps commercial real estate and professional service firms turn their wins into discoverable proof. At ProofStacking.ai, she develops credibility marketing systems that combine storytelling, SEO, and design to help professionals build visibility, authority, and inbound opportunity. Caroline began her career in journalism more than 30 years ago, before transitioning into digital marketing as media moved online. Over the past two decades, she has led marketing and design initiatives across real estate, construction, and B2B industries. Her work blends strategy, technology, and storytelling to create proof-driven platforms that position clients as market leaders.

Insights Into a Build-to-Suit: What Is a Build-to-Suit Deal in Commercial Real Estate?

Written By: Hyatt Tullu, Commercial Real Estate Intern, 2025 A build-to-suit deal is a common structure in commercial real estate where a developer constructs a building specifically tailored to meet the needs of a tenant, who then agrees to lease the property upon completion. Unlike speculative development, where a developer builds a property without a […]

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DNA of CRE Linkedin Post

The CRE Industry Mirror Is Blurring: Why the DNA of #CRE Survey Matters Now

Commercial real estate is obsessed with numbers. We measure vacancy to the decimal. We debate cap rates like it’s a competitive sport. We have charts, dashboards, forecasts, and opinions about everyone else’s forecast. And yet we still operate with a structural blind spot that costs the industry real money. We have data on buildings. We

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Summerlin Retail NNN Lease Extension in Las Vegas for Shepherd Eye at 2100 N Rampart Boulevard

Summerlin retail space does not sit empty for long, especially when it blends strong visibility with a trusted medical brand. At 2100 N Rampart Boulevard, Shepherd Eye had built a steady presence in a 7,100 square foot medical retail space, and the landlord, Rampart PhD LLC, saw the value in keeping that momentum. M Square

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The Site Selection Playbook for National STNL Developers and Investors

Site selection is an essential component of a successful STNL investment. Selecting the right site is the cornerstone of a successful Single-Tenant Net Lease (STNL) development project. These projects, often referred to as triple-net or NNN investments, depend heavily on strategic location choices due to their long-term lease structures and single-tenant focus. For national developers,

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Retail Land Sale in High Point NC – Culver’s Acquires 1.16 Acres

Every piece of land has a story, and this one’s next chapter involves ButterBurgers. This 1.16-acre site at 3904 Sedgebrook Street in High Point, North Carolina, was originally slated for a car wash development. When Hutton High Point NC ST, LLC decided to reposition and sell the property as part of its excess land portfolio,

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Understanding Zoning: Why It’s Critical for Land Development

Written By: MA Sadik, Commercial Real Estate Intern, 2025 Zoning is a foundational concept in real estate development that directly affects what can be built on a piece of land, how it can be built, and what it’s ultimately worth. For anyone involved in land use—from investors to developers to policymakers—understanding zoning is essential to

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How Smart Brokers Use Proof Stacking to Attract More Listings and Clients

How Smart Brokers Use Proof Stacking to Attract More Listings and Clients

The Visibility Problem in CRE Marketing Every broker knows that credibility closes deals. What most don’t realize is that credibility has gone digital. A press release can land a headline, but too often that story disappears within days. It may appear on hundreds of websites, but if no one sees it, it’s not proof. In

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Tenant Intelligence: A Strategic Advantage for Real Estate Investors

Written By: MA Sadik, Commercial Real Estate Intern, 2025 In real estate, particularly in commercial and net lease development, knowing who your tenant is goes far beyond simply collecting rent. It determines your property’s financial performance, marketability, long-term value, and investment risk. Whether you’re a developer or investor, understanding your tenant is one of the

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