The Broker List

Commercial real estate is obsessed with numbers. We measure vacancy to the decimal. We debate cap rates like it’s a competitive sport. We have charts, dashboards, forecasts, and opinions about everyone else’s forecast. And yet we still operate with a structural blind spot that costs the industry real money. We have data on buildings. We […]

Ask any serious broker what keeps them up at night and the answer is usually not “leads.” It is this: How do I get more exclusive listings, consistently, without chasing every shiny thing or cutting my fee just to win the business? The truth is you do not need a giant territory or ten cities

The Visibility Problem in CRE Marketing Every broker knows that credibility closes deals. What most don’t realize is that credibility has gone digital. A press release can land a headline, but too often that story disappears within days. It may appear on hundreds of websites, but if no one sees it, it’s not proof. In