Most real estate websites have the same problem. People visit. They look around. Then they leave. For brokers, owners, developers, and marketers, that creates a huge leak in the system. You spend time and money getting people to your website through SEO, Google searches, property pages, email, social media, or listing platforms. But if those visitors […]
In commercial real estate, sellers often hesitate to give one broker full control of an exclusive listing. They worry about losing flexibility. They worry about paying a commission to the wrong broker. They worry that an exclusive listing might limit their options. But in the right hands, an exclusive listing does the exact opposite. They
How an Exclusive Listing Helped a SoHo NYC Property Owner Capture an Extra $1.4 Million Read More »
When I first got into real estate, I was working in a commercial real estate office in New Jersey that later became CBRE. One of the first things I was told was simple: we are the largest commercial real estate company in the world for one reason—we have a system. If you follow the system,
How Commercial Real Estate Brokers Win Exclusive Listings Read More »
Inside the real estate story behind the Dallas Farmers Market District — and how developer Tanya Ragan helped revive an entire section of downtown Dallas through investment, leadership, and one of the most complex historic building relocations ever completed in the city. For more than a decade, the Dallas Farmers Market District has become one
Most broker websites don’t generate exclusive listings because they’re built like brochures, not credibility engines. When your site proves expertise instead of describing it, everything changes. The Exclusive Listing Website Strategy Every Broker Should Be Using If you’re a broker, think about this … What if your website actually did the selling for you? Not
How to Turn Your Real Estate Website Into an Exclusive Listings Machine Read More »
Real estate marketing is full of surprises, and sometimes the moments you expect to change everything don’t move the needle at all…until they do in ways you never saw coming. The Day I Thought the New York Times Would Make Me Rich Early in my real estate career, I wrote an article about a property
Every broker has that one deal they can’t stop thinking about, the one that didn’t come from grinding the phones or chasing leads, but from being in the right place at the right time. Joe Serafin had one of those moments, and it turned into a $14 million industrial sale that came from two complete
Commercial real estate is obsessed with numbers. We measure vacancy to the decimal. We debate cap rates like it’s a competitive sport. We have charts, dashboards, forecasts, and opinions about everyone else’s forecast. And yet we still operate with a structural blind spot that costs the industry real money. We have data on buildings. We
The CRE Industry Mirror Is Blurring: Why the DNA of #CRE Survey Matters Now Read More »
Ask any serious broker what keeps them up at night and the answer is usually not “leads.” It is this: How do I get more exclusive listings, consistently, without chasing every shiny thing or cutting my fee just to win the business? The truth is you do not need a giant territory or ten cities
How To Keep Your Funnel Full of Exclusive Listings in Any Market Read More »
The Visibility Problem in CRE Marketing Every broker knows that credibility closes deals. What most don’t realize is that credibility has gone digital. A press release can land a headline, but too often that story disappears within days. It may appear on hundreds of websites, but if no one sees it, it’s not proof. In
How Smart Brokers Use Proof Stacking to Attract More Listings and Clients Read More »